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How to Optimize Blog for Search Engines (Google, Bing, Yahoo)?
Search engines are no doubt the biggest sources of blog traffic. You may be saying, “No social media is first“. Might be social media, but only for instant traffic. Social media surely helps to get more blog traffic, but they are not ever lasting traffic sources. So today we will discuss few blog optimizing techniques for search engines like google, bing and yahoo.
Targeting search engines like google for traffic by optimizing blog is highly recommended for long lasting traffic. So we need to learn how to optimize blog for search engines? Below is our check list.
- Domain Name
- Hosting
- Meta Description
- Website Template / Theme
- Niche
- Title Optimizations
- Image Optimizations
- Sitemap
- Keyword Injections
- Redirections
- Quality Content
Domain Name
It is all about keyword rich domain name. Choosing right domain with keywords will surely help you alot. I think you might be thinking about “Keyword Density“. Don’t worry about keyword density. This is what micro niche blogs are created for more earnings via adsense. While choosing a good domain you need to consider some important tips like short, easy readable and sharable. Always go for .com first. Remember don’t compromise on this. Next priority should be .org and .net in choosing domain name. If you are not aware in choosing right domain name then read detailed study in picking up right domain names for business and search engines.
Hosting
Hosting is not a big deal. Why? Because hosting only matters when it comes to platform. You know blogger give unlimited bandwidth and unlimited disk space. When it comes to wordpress, problems keep on raising. WordPress is no doubt a professional platform for bussiness. I thought dealing with wordpress is tough but not. I am happy with my blog hosting in hostgator. I migrated from blogger to wordpress. Blogger and wordpress blogs can be highly optimized for search engines.
Meta Description
Meta description is a website tag that clearly explains contents of web pages. Meta description should be used added must in your website for good crawl and effective increase in SERP. Make sure you select keywords related to website with smart thinking. This will surely boost your SERP in google. And also note not to exceed 160 characters. So choose your description around 150-160 characters.
Website Templates / Themes
Using awesome eye catchy design is must? Yes. You should also note that using responsive design is also a factor of fast google adsense approval tips. And this is my personal experience. My application rejected due to bad design. Bad design indicates “not responsive” and not designed for easy navigation. Adsense / google crawl bots need an attractive and easy navigation for users. So I recommend to use fast loading seo optimized blog templates for your blog. Before you want to purchase any theme, keep two things in mind. Is theme compatible to latest seo updates and theme is responsive?
Niche
How to choose the best niche? Best niche indicates most visited, with maximum $0.50 CPC and low competitive. So you know that first step is important to reach success in blogging. So don’t get into work unless you find a good niche for blogging. Check some list of high CPC adsense earning niches, if you are looking for money.
Title Optimizations
I saw many in my blogging journey about title optimizations. Title optimizations are building blocks of traffic especially from social media like stumbleupon and reddit. Title tag optimization contains few tips like, choosing two different title tag for search engines and blog readers. You can use seo title tag optimization trick to get more traffic from search engines, where as attractive title to drive attention of users from social media, blog commenting. Commenting on commentluv enabled dofollow blogs, will help you to get traffic. How? Just use this attractive title method here.
Image Optimization
Image optimization is must to get more blog traffic from google image search results. CheckImage optimization guide for more tips. I used these image optimization tips in my personal blog, and experienced awesome rank position in google and gained more traffic even from image search results. Always create a image sitemap for wordpress blog and submit to google for better ranking.
Sitemap
As soon as you create your website, you need to create sitemap for your blog and submit to google webmaster tools. Without sitemap your posts don’t get indexed in google. So as soon as you setup your site, immediately create and submit your site sitemap to google. You can alsosubmit your sitemap to bing and yahoo webmaster tools.
Keyword Inserting
All most the toughest part that takes more time in blogging to understand is doing keyword research and inserting keywords in your blog posts. Before inserting, you need to find the best keywords related to your post. Make sure you are safe from “Keyword Stuffing”
Keyword Stuffing means using excess limit of keywords. It is clear that, you should not cross around 2% of keywords in entire article. Remember keywords in comments also get into count. So make a note of this.
The best recommend places to insert/place keywords in your blog post after meta description are 1 st paragraph of your blog post and last paragraph.
301 Redirection
Setting up 301 redirect of your blog is must. New blog to old blog, old blog posts to new blogs. I know you can manage setting up redirection to new url in wordpress or blogger. So if you can do it, you are done what I am going to say. If not I refer Setup auto 301 permanent redirect to home page in blogger or set 301 permanent redirect in wordpress.
What about www. and non www. ? Have you ever thought about it? It is clear that if 50 websites point to your domain with www.YOURDOMAIN.com and 100 websites point toYOURDOMAIN.com then search engines can crawl both links but considers as different websites, though they are same sites.
Options +FollowSymLinks
RewriteEngine On
RewriteCond %{HTTP_Host} ^YOURDOMAIN.com [NC] RewriteRule ^(.*)$ http://www.YOURDOMAIN.com/$1 [L,R=301]
So add the above code in your .htaccess file to fix this problems. Another method is by doing settings in google webmaster tools, click on settings and select what google want to consider your site either with www. or without www.
Hope you found this blog optimizing tips for search engines useful. Don’t forget to optimize your blog for search engines no matter what ever may be your niche. If are doing so you won’t get more blog traffic from search engines. We will discuss about quality content in upcoming posts. Hope you comment what blog optimizing?
